May 2016: Replacing the World’s Most Destructive Industry

Replacing the World’s Most Destructive Industry
Dr. Pat Brown
Impossible Foods
Wednesday, May 25
Michael’s at Shoreline, Mountain View
Flyer for posting


Animal Farming, the most destructive industry on Earth, transforms cheap plant biomass into meat and dairy foods using an archaic and unscalable technology – livestock. This $trillion global industry is responsible for 1/7 of the world’s net greenhouse gas emissions and more than a quarter of its fresh water usage, and it currently uses more than a third of Earth’s land area to raise livestock for human consumption. Through habitat destruction, resource competition and extermination of competing species, the livestock industry is by far the principal driver of species extinctions and biodiversity losses – today the total biomass of domesticated cattle alone exceeds that of all the wild terrestrial mammals remaining on Earth by more than 15-fold. People at Impossible Foods have been working for the past four years to invent an entirely new way to make the best meat and dairy foods the world has ever experienced – directly from plants. Their approach to the problem has been, first, to develop a deep molecular understanding of the chemical and physical principles underlying the sensory properties of these foods and second, to find specific corresponding proteins and other molecules from plants that enable us to recapitulate all the desired properties. Bypassing the intrinsic limitations imposed by animal physiology, makes it possible not only to greatly improve the resource efficiency of meat and dairy production, but actually to create foods that are more delicious and have better nutritional profiles.

On a quest to eliminate the need for animal farming, Pat Brown founded Impossible Foods, providing a delicious, nutritious, environmentally friendly alternative to meat and dairy – directly from plants. Before starting Impossible Foods, Pat was a world renowned geneticist, Howard Hughes Medical Institute Investigator, and Professor of Biochemistry at Stanford University. He is also a founder of Lyrical Foods, maker of Kite Hill artisanal nut milk-based cheeses, and a founder of the Public Library of Science (PLOS), a nonprofit publisher that pioneered the open-access business model. Pat was elected to the National Academy of Sciences in 2002, and is a member of the Institute of Medicine. His numerous accolades include the American Cancer Society Medal of Honor, and the NAS Award in Molecular Biology. Pat received his MD, PhD from the University of Chicago Pritzker School of Medicine.

This entry was posted in Archived events. Bookmark the permalink.